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Jeff Kaplan

Jeff Kaplan

@jeff-kaplan · 29 positions · On ppll ↗

American game designer and director, for nineteen years at Blizzard as a World of Warcraft quest designer and then game director of Overwatch; now runs the independent studio Kintsugiyama.

Jeff Kaplan did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

3 of Jeff Kaplan's claims fit 3 mental models. Most often: Incentives, Make it real, Positioning.

Models we see in what they say

Our reading: their claim applies the idea without naming it. The claim is theirs; filing it here is ours.

Incentives

Look at what people are rewarded for; it explains more behaviour than what they say, your own included.

Used by 85 others

Social media is built so that maximum hyperbole wins, and the negative direction pays better than the positive.

  1. Jeff Kaplan American game designer and director And unfortunately, social media in general is designed in such a way where the maximum hyperbole works, and that’s how you get the most points is by being max hyperbolic. Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming | Lex Fridman Podcast #493youtube.com · 11 Mar 2026 · 2:54:25 into the videoAll korrents from this video
    And unfortunately, social media in general is designed in such a way where the maximum hyperbole works, and that’s how you get the most points is by being max hyperbolic.

Make it real

Making a cheap, real version settles questions a description cannot.

Used by 26 others

A game must be incubated by the smallest possible group with whatever technology is to hand, and the team expanded only once the idea is proved.

  1. Jeff Kaplan American game designer and director The right way to incubate a video game is you have the smallest group possible and you try to get the idea across with whatever technology you can get your hands on, using other engines, using art from whatever. You prove out that idea, and once you know what you’re doing, then you expand the team. Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming | Lex Fridman Podcast #493youtube.com · 11 Mar 2026 · 3:14:50 into the videoAll korrents from this video
    The right way to incubate a video game is you have the smallest group possible and you try to get the idea across with whatever technology you can get your hands on, using other engines, using art from whatever. You prove out that idea, and once you know what you’re doing, then you expand the team.

Positioning

Set up your situation, rules and defaults so the good choice is the easy one, instead of relying on willpower.

Used by 21 others

You design along the path of least resistance: players will take the cheapest route to their goal, so the designer's job is to put the experience they want played on that route.

  1. Jeff Kaplan American game designer and director And I’ve heard it outside of Blizzard, other people in the industry, which is you design along the path of least resistance. Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming | Lex Fridman Podcast #493youtube.com · 11 Mar 2026 · 1:56:20 into the videoAll korrents from this video
    And I’ve heard it outside of Blizzard, other people in the industry, which is you design along the path of least resistance.