What Jeff Kaplan thinks about social media

@jeff-kaplan · 29 positions · On ppll ↗

American game designer and director, for nineteen years at Blizzard as a World of Warcraft quest designer and then game director of Overwatch; now runs the independent studio Kintsugiyama.

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1 dated position, 2026, in their own words. Our reading of what Jeff Kaplan has said — not written or endorsed by them.

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1. 11 Mar 2026

   Our readingSocial media is built so that maximum hyperbole wins, and the negative direction pays better than the positive.

   Their wordsAnd unfortunately, social media in general is designed in such a way where the maximum hyperbole works, and that’s how you get the most points is by being max hyperbolic.

   ↗Jeff Kaplan: World of Warcraft, Overwatch, Blizzard, and Future of Gaming | Lex Fridman Podcast #493youtube.com 16th of 29 in this recording