@don-norman · 27 positions · 1 change of mind · On ppll ↗
Cognitive scientist and designer; author of The Design of Everyday Things; co-founder of Nielsen Norman Group; former vice president at Apple; founding director of the Design Lab at UC San Diego.
Don Norman did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording.
Their own site.
Is this you? Claim it or ask us to remove it.Or tell us what is wrong here.
Don NormanCognitive scientist and designerAffordances control what actions are possible. For designers, signifiers are far more important. Signifiers are how communication takes place, how one signals the appropriate controls and operations.↗A Great Product Ruinedjnd.org · 20 Sept 2014
Their wordsAffordances control what actions are possible. For designers, signifiers are far more important. Signifiers are how communication takes place, how one signals the appropriate controls and operations.
Their wordsGood design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen. Communication is especially important when things go wrong.
Their wordsNo matter how brilliant the product, if people cannot use it, it will receive poor reviews. It is up to the designer to provide the appropriate information to make the product understandable and usable.
Don NormanCognitive scientist and designerHuman error is blamed for over 90 percent of industrial and automobile accidents. It is the leading cause of aviation accidents, and medical error is reported to be the third-largest cause of death in the entire United States. Horrifying? Yes, but why do we label it “human error”? It is design error.↗People-Centered (Not Tech-Driven) Designjnd.org · 26 Jul 2019
Their wordsHuman error is blamed for over 90 percent of industrial and automobile accidents. It is the leading cause of aviation accidents, and medical error is reported to be the third-largest cause of death in the entire United States. Horrifying? Yes, but why do we label it “human error”? It is design error.
Don NormanCognitive scientist and designerHuman error is blamed for over 90 percent of industrial and automobile accidents. It is the leading cause of aviation accidents, and medical error is reported to be the third-largest cause of death in the entire United States. Horrifying? Yes, but why do we label it “human error”? It is design error.↗People-Centered (Not Tech-Driven) Designjnd.org · 26 Jul 2019
Their wordsHuman error is blamed for over 90 percent of industrial and automobile accidents. It is the leading cause of aviation accidents, and medical error is reported to be the third-largest cause of death in the entire United States. Horrifying? Yes, but why do we label it “human error”? It is design error.
Their wordsNo matter how brilliant the product, if people cannot use it, it will receive poor reviews. It is up to the designer to provide the appropriate information to make the product understandable and usable.
Don NormanCognitive scientist and designerIt is by questioning the obvious that we make great progress. This is where breakthroughs come from. We need to question the obvious, to reformulate our beliefs, and to redefine existing solutions, approaches, and beliefs. That is design thinking.↗Rethinking Design Thinkingcore77.com · 19 Mar 2013
Their wordsIt is by questioning the obvious that we make great progress. This is where breakthroughs come from. We need to question the obvious, to reformulate our beliefs, and to redefine existing solutions, approaches, and beliefs. That is design thinking.