Don Norman

@don-norman · 27 positions · 1 change of mind · On ppll ↗

Cognitive scientist and designer; author of The Design of Everyday Things; co-founder of Nielsen Norman Group; former vice president at Apple; founding director of the Design Lab at UC San Diego.

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What Don Norman says most about

design 23

Human-centred design ignores sustainability, inequity and bias, so design has to move to humanity-centred design that covers the whole ecosystem and the long term.
What gets called human error is design error: technology-centred design makes people do what machines are good at and then blames them.

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innovation 6

The rule to defer judgment encourages design by committee; effective teams do not defer criticism, they create through it.
Technology changes rapidly while people and culture change slowly

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creativity 2

Design thinking is a myth: designers have no special creative thought process, and the term is a public relations label for good old-fashioned creative thinking.

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software quality 2

It should not be possible for one simple error to cause widespread damage
Blaming a person for an error without fixing its root cause means the same error is likely to be repeated by someone else

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