korrents

Our readingWhat is a korrent?

Design thinking is a myth: designers have no special creative thought process, and the term is a public relations label for good old-fashioned creative thinking.

Drawn from what Don Norman said, then moved away from

What these subjects mean

creativity Making something new: where ideas come from, what conditions let them come, and whether a machine can have them.

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

designunder our view: The user is not you: design for what they need, and study them to improve what exists Who should design software, and how?under our view: Studying users improves what exists; the breakthroughs come from technology and from questioning the obvious

What Don Norman actually said

  1. Don Norman · held 3 years Cognitive scientist and designer

    As a result, I have changed my mind: Design Thinking really is special. Alas, it isn't embraced by all designers, but where it exists, it is powerful.

    Since my essay was posted, I keep encountering people who jump to solutions and who fail to question assumptions—engineers, business people, and yes, designers (and design students). These encounters made me reconsider.

Added to korrents 6 Sept 2026 · How quotes work · Something wrong? Tell us

Holders over time
Holders over time
01 Jun 2010 Oct 2026

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