Don Norman
Cognitive scientist and designer; author of The Design of Everyday Things; co-founder of Nielsen Norman Group; former vice president at Apple; founding director of the Design Lab at UC San Diego.
Don Norman did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
-
· held 3 years
Believed beforesaid
Our reading
Their words thenDesign thinking is a public relations term for good, old-fashioned creative thinking. It is not restricted to designers. Great artists, great engineers, great scientists all break out of the boundaries. Great designers are no different.
Nowsaid
Our readingNo longer believes this.
Their wordsSince my essay was posted, I keep encountering people who jump to solutions and who fail to question assumptions—engineers, business people, and yes, designers (and design students). These encounters made me reconsider.