What Don Norman thinks about creativity
Cognitive scientist and designer; author of The Design of Everyday Things; co-founder of Nielsen Norman Group; former vice president at Apple; founding director of the Design Lab at UC San Diego.
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2 dated positions, 2010 to 2013, in their own words. Our reading of what Don Norman has said — not written or endorsed by them.
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Our reading · no longer heldDesign thinking is a myth: designers have no special creative thought process, and the term is a public relations label for good old-fashioned creative thinking.
No longer holdsAs a result, I have changed my mind: Design Thinking really is special. Alas, it isn't embraced by all designers, but where it exists, it is powerful.
SaidSince my essay was posted, I keep encountering people who jump to solutions and who fail to question assumptions—engineers, business people, and yes, designers (and design students). These encounters made me reconsider.
- 3 years earlier
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Their wordsDesign thinking is a public relations term for good, old-fashioned creative thinking. It is not restricted to designers. Great artists, great engineers, great scientists all break out of the boundaries. Great designers are no different.