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Don Norman

What Don Norman thinks about management

@don-norman · 27 positions · 1 change of mind · On ppll ↗

Cognitive scientist and designer; author of The Design of Everyday Things; co-founder of Nielsen Norman Group; former vice president at Apple; founding director of the Design Lab at UC San Diego.

Don Norman did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

1 dated position, c. 1988–2013, in their own words. Our reading of what Don Norman has said — not written or endorsed by them.

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  1. Worse, blaming the person without fixing the root, underlying cause does not fix the problem: the same error is likely to be repeated by someone else.

    ↗The Design of Everyday Things (Basic Books, 2013, revised and expanded edition)books.google.com All 15 from this book