What Don Norman thinks about America
Cognitive scientist and designer; author of The Design of Everyday Things; co-founder of Nielsen Norman Group; former vice president at Apple; founding director of the Design Lab at UC San Diego.
Don Norman did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2019, in their own words. Our reading of what Don Norman has said — not written or endorsed by them.
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Their wordsHuman error is blamed for over 90 percent of industrial and automobile accidents. It is the leading cause of aviation accidents, and medical error is reported to be the third-largest cause of death in the entire United States. Horrifying? Yes, but why do we label it “human error”? It is design error.