Their wordsEverybody’s ideas seem obvious to them. I’ll bet even John Coltrane or Richard Feynman felt that everything they were playing or saying was pretty obvious. So maybe what’s obvious to me is amazing to someone else?
Their wordsI've worked a lot of companies right but I'm wrong all the time and I think consumer behavior can be very fickle and especially when you work at a company you become a power user naturally. So sometimes you you may forget like what the actual user experience is for a brand new user.
Their wordsI saw some of the highest performers just being people that had very high agency, had that clock speed, had that energy. Um, yes, they they cared about the mission, but they didn't necessarily need to have deep experience on that matter. And in fact, sometimes that experience could be a crutch in certain ways. Especially in this world where the grounds are shifting so fast with AI, a lot of your like learn habits actually need to be intentionally discarded. You know, you need to have a beginner's mind on this type of stuff.
Don NormanCognitive scientist and designerIt is by questioning the obvious that we make great progress. This is where breakthroughs come from. We need to question the obvious, to reformulate our beliefs, and to redefine existing solutions, approaches, and beliefs. That is design thinking.↗Rethinking Design Thinkingcore77.com · 19 Mar 2013
Their wordsIt is by questioning the obvious that we make great progress. This is where breakthroughs come from. We need to question the obvious, to reformulate our beliefs, and to redefine existing solutions, approaches, and beliefs. That is design thinking.