Creativity is a choice: extending empathy to the person being served and announcing something into the future that might not work.
Seth Godin Marketing author and daily blogger It means that you have to extend yourself with empathy to the person you're seeking to serve, to the person who the work is for. And you have to extend yourself not just through space, but through time into the future, announcing something that might or might not work. You don't know yet. That's what makes it creative. If you exert the emotional labor to do those two things, sometimes you will have a successful creative outcome. That's a choice. Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com · 26 Mar 2024 · 0:56:29 into the video
Their wordsIt means that you have to extend yourself with empathy to the person you're seeking to serve, to the person who the work is for. And you have to extend yourself not just through space, but through time into the future, announcing something that might or might not work. You don't know yet. That's what makes it creative. If you exert the emotional labor to do those two things, sometimes you will have a successful creative outcome. That's a choice.