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Creativity is a choice: extending empathy to the person being served and announcing something into the future that might not work.

Drawn from what Seth Godin said

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What Seth Godin actually said

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  1. Seth Godin

    Marketing author and daily blogger

    It means that you have to extend yourself with empathy to the person you're seeking to serve, to the person who the work is for. And you have to extend yourself not just through space, but through time into the future, announcing something that might or might not work. You don't know yet. That's what makes it creative. If you exert the emotional labor to do those two things, sometimes you will have a successful creative outcome. That's a choice.

    Where this was said

    Watch from 0:56:29 plays here

    ↗Seth Godin: "Failure is Learning on Your Way to Mastery" and Other Advice for Creativity (The Knowledge Project #105, published 23 February 2021)youtube.com

    video · 1h 21m · spoken · machine transcript

    All 16 korrents from this recordingthis one is 11th

Added to korrents 26 Mar 2024 · How quotes work · Something wrong? Tell us

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