korrents

Our readingWhat is a korrent?

Creativity is a choice: extending empathy to the person being served and announcing something into the future that might not work.

Drawn from what Seth Godin said

What these subjects mean

creativity Making something new: where ideas come from, what conditions let them come, and whether a machine can have them.

empathy Feeling what others feel: whether it makes better makers, leaders and people, or is a poor guide that should give way to compassion.

design How things should be made and judged: what makes a design good, who should do the designing, and what an interface is for.

Does empathy make us better?under our view: Empathy is the core skill for anyone who leads or makes things for other people

What Seth Godin actually said

  1. Seth Godin Marketing author and daily blogger
    It means that you have to extend yourself with empathy to the person you're seeking to serve, to the person who the work is for. And you have to extend yourself not just through space, but through time into the future, announcing something that might or might not work. You don't know yet. That's what makes it creative. If you exert the emotional labor to do those two things, sometimes you will have a successful creative outcome. That's a choice.

Added to korrents 8 Sept 2026 · How quotes work · Something wrong? Tell us

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