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← When two options are almost perfectly balanced the choice does not…
17 connected korrents · 16 moments from 9 Aug 2014 to 14 Oct 2026.
Everything filed under behavioural science
behavioural science
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ambition Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: When two options are almost perfectly balanced the choice does not matter, and those are exactly the decisions people agonize over. When two options are almost perfectly balanced the choice does not matter, and those are exactly the decisions people agonize over. Last stated 4 years ago
9 Aug 2022
GK
Gary Klein — holds since 2022-08-09 — tap for who they are
Same subject: The hard part of a decision is choosing among several valid solutions, not finding a right one. — tap to centre the map on it The hard part of a decision is choosing among several valid solutions, not finding a right one. Last stated a month ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: In a world where it's impossible to make purely moral decisions in everything we do, we should all recognize where we're making trade-offs and not try to paint ourselves as being purely logical. — tap to centre the map on it In a world where it's impossible to make purely moral decisions in everything we do, we should all recognize where we're making trade-offs and not try to paint ourselves as being purely logical. Last stated 2 weeks ago
14 Oct 2026
MB
Matt Birchler — holds since 2026-10-14 — tap for who they are
Same subject: When politicians or executives offer a choice between two bad options, refuse the frame: reframe the question instead of accepting responsibility for either. — tap to centre the map on it When politicians or executives offer a choice between two bad options, refuse the frame: reframe the question instead of accepting responsibility for either. Last stated a year ago
30 Sept 2025
PD
Pavel Durov — holds since 2025-09-30 — tap for who they are
Same subject: There is no one right way to live; different, opposing choices can be equally valid. — tap to centre the map on it There is no one right way to live; different, opposing choices can be equally valid. Last stated 2 months ago
6 Sept 2026
HN
Haley Nahman — holds since 2026-09-06 — tap for who they are
Same subject: Decisions often require an extra level of awareness than you expect, and taking a beat to reconsider the deeper set of options before deciding sometimes prevents you from going down a bad path. — tap to centre the map on it Decisions often require an extra level of awareness than you expect, and taking a beat to reconsider the deeper set of options before deciding sometimes prevents you from going down a bad path. Last stated 3 months ago
29 Jul 2026
CD
Charlie Deets — holds since 2026-07-29 — tap for who they are
Same subject: The choice between convenient saving and game difficulty is a false dichotomy. — tap to centre the map on it The choice between convenient saving and game difficulty is a false dichotomy. Last stated 12 years ago
9 Aug 2014
DS
David Sirlin — holds since 2014-08-09 — tap for who they are
Same subject: Thinking harder about a decision has diminishing returns because reality is inherently unknowable. — tap to centre the map on it Thinking harder about a decision has diminishing returns because reality is inherently unknowable. Last stated 5 years ago
22 Feb 2022
NN
Neel Nanda — holds since 2022-02-22 — tap for who they are
Same subject: What is optimal in one frame of reference is often the opposite in a larger one, which is why good advice can sound contradictory. — tap to centre the map on it What is optimal in one frame of reference is often the opposite in a larger one, which is why good advice can sound contradictory. Last stated 9 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints. — tap to centre the map on it A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints. Last stated a month ago
17 Sept 2026
VR
Venkatesh Rao — holds since 2026-09-17 — tap for who they are
Same subject: A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally. — tap to centre the map on it A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck. — tap to centre the map on it A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck. Last stated 4 years ago
9 Aug 2022
GK
Gary Klein — holds since 2022-08-09 — tap for who they are
Same subject: Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds. — tap to centre the map on it Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds. Last stated 5 months ago
9 Jun 2026
AG
Adam Grant — holds since 2026-06-09 — tap for who they are
Same subject: Imaginary social trends can spuriously shape people's real beliefs and behaviors. — tap to centre the map on it Imaginary social trends can spuriously shape people's real beliefs and behaviors. Last stated 5 years ago
7 Mar 2022
AM
Adam Mastroianni — holds since 2022-03-07 — tap for who they are
Same subject: Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades — tap to centre the map on it Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades Last stated 9 months ago
15 Jan 2026
MB
Miles Brundage — holds since 2026-01-15 — tap for who they are
Same subject: A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation. — tap to centre the map on it A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation. Last stated 2 months ago
19 Aug 2026
KR
Kenneth Reitz — holds since 2026-08-19 — tap for who they are
Same subject: A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience. — tap to centre the map on it A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience. Last stated 10 months ago
1 Jan 2026
JC
James Clear — holds since 2026-01-01 — tap for who they are
Same subject: A society cannot remove the desire for status, only change what earns it. — tap to centre the map on it A society cannot remove the desire for status, only change what earns it. Last stated 2 months ago
6 Sept 2026
RH
Rob Henderson — holds since 2026-09-06 — tap for who they are
At the centre
When two options are almost perfectly balanced the choice does not matter, and those are exactly the decisions people agonize over.
Holds Read this korrent →
The hard part of a decision is choosing among several valid solutions, not finding a right one.
Holds
In a world where it's impossible to make purely moral decisions in everything we do, we should all recognize where we're making trade-offs and not try to paint ourselves as being purely logical.
Holds
When politicians or executives offer a choice between two bad options, refuse the frame: reframe the question instead of accepting responsibility for either.
Holds
There is no one right way to live; different, opposing choices can be equally valid.
Holds
Decisions often require an extra level of awareness than you expect, and taking a beat to reconsider the deeper set of options before deciding sometimes prevents you from going down a bad path.
Holds
The choice between convenient saving and game difficulty is a false dichotomy.
Holds
Thinking harder about a decision has diminishing returns because reality is inherently unknowable.
Holds
What is optimal in one frame of reference is often the opposite in a larger one, which is why good advice can sound contradictory.
Holds
A belief system combining cosmic stakes, privileged knowledge, personal vocation and an imperative to act can license extraordinary behavior when it conflicts with ordinary constraints.
Holds
A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.
Holds
A decision cannot be judged by its outcome, because good decisions fail through no fault of the decider and bad ones succeed by luck.
Holds
Blaming and shaming people only makes them defensive, dig in their heels, or tune out, rather than change their minds.
Holds
Imaginary social trends can spuriously shape people's real beliefs and behaviors.
Holds
Public scrutiny of a new technology tends to jump only after a deadly incident, otherwise rising slowly over decades
Holds
A product that speeds up turning intention into reality increases appetite for continued use, then charges for that continuation.
Holds
A small amount of friction is enough to reshape a behavior, because most wants are not strong enough to survive a minor inconvenience.
Holds
A society cannot remove the desire for status, only change what earns it.
Holds