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← The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy.
17 connected korrents · 14 moments from 25 Oct 2023 to 30 Oct 2026.
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hiring Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy. The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy.
EB
Edward Bernays — holds since c. 1928 — tap for who they are
Same subject: A want planted by propaganda comes to the buyer as their own idea. — tap to centre the map on it A want planted by propaganda comes to the buyer as their own idea.
EB
Edward Bernays — holds since c. 1928 — tap for who they are
Same subject: A purchase is not caused by convincing someone to want your product. — tap to centre the map on it A purchase is not caused by convincing someone to want your product. Last stated a week ago
30 Oct 2026
RS
Rob Snyder — holds since 2026-10-30 — tap for who they are
Same subject: A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible. — tap to centre the map on it A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.
AM
Akio Morita — holds since c. 1986 — tap for who they are
Same subject: When buying is optional for your best customers, slow sales are a product-market fit problem, not a sales problem. — tap to centre the map on it When buying is optional for your best customers, slow sales are a product-market fit problem, not a sales problem. Last stated a month ago
2 Oct 2026
RS
Rob Snyder — holds since 2026-10-02 — tap for who they are
Same subject: People will want agents to buy stuff for them, which will be one of the main use cases. — tap to centre the map on it People will want agents to buy stuff for them, which will be one of the main use cases. Last stated 4 weeks ago
8 Oct 2026
PG
Paul Graham — holds since 2026-10-08 — tap for who they are
Same subject: Every founder on standard documents has already signed a charter obliging them to sell their company to the buyer they would least want to have it. — tap to centre the map on it Every founder on standard documents has already signed a charter obliging them to sell their company to the buyer they would least want to have it. Last stated 6 months ago
10 May 2026
ER
Eric Ries — holds since 2026-05-10 — tap for who they are
Same subject: A sales meeting is not a place to convince the buyer. — tap to centre the map on it A sales meeting is not a place to convince the buyer. Last stated 3 months ago
19 Aug 2026
RS
Rob Snyder — no longer holds since 2026-08-19 — tap for who they are
Same subject: Treating recruiting like a sales funnel has been somewhat detrimental to companies. — tap to centre the map on it Treating recruiting like a sales funnel has been somewhat detrimental to companies. Last stated 3 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. — tap to centre the map on it A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. Last stated a year ago
23 Jul 2025
JS
Jon Sakoda — holds since 2025-07-23 — tap for who they are
Same subject: "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. — tap to centre the map on it "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. Last stated 3 years ago
25 Oct 2023
AH
Anton Howes — holds since 2023-10-25 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. — tap to centre the map on it A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. Last stated 4 months ago
21 Jul 2026
RT
Ruxandra Teslo — holds since 2026-07-21 — tap for who they are
Same subject: A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. — tap to centre the map on it A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. Last stated 10 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A business can be thought of as a factory that produces case studies. — tap to centre the map on it A business can be thought of as a factory that produces case studies. Last stated 6 months ago
25 Apr 2026
RS
Rob Snyder — holds since 2026-04-25 — tap for who they are
Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. Last stated 9 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
At the centre
The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy.
Last stated c. 1928
Holds Read this korrent →
A want planted by propaganda comes to the buyer as their own idea.
Last stated c. 1928
Holds
A purchase is not caused by convincing someone to want your product.
Holds
A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.
Last stated c. 1986
Holds
When buying is optional for your best customers, slow sales are a product-market fit problem, not a sales problem.
Holds
People will want agents to buy stuff for them, which will be one of the main use cases.
Holds
Every founder on standard documents has already signed a charter obliging them to sell their company to the buyer they would least want to have it.
Holds
A sales meeting is not a place to convince the buyer.
No longer holds
Treating recruiting like a sales funnel has been somewhat detrimental to companies.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious.
Holds
"Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves.
Holds
A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing.
Holds
A business can be thought of as a factory that produces case studies.
Holds
A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend.
Holds