korrents

Our readingWhat is a korrent?

The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy.

Drawn from what Edward Bernays said

What this subject means

customer demand Where demand for a product comes from: whether it is already there to be found, or is made by the people selling.

Can you create demand, or only find it?under our view: Makers and salesmen bring demand into being, and a want is only potential until they act

What Edward Bernays actually said

  1. Edward Bernays Austrian-born American pioneer of public relations (1891 to 1995)
    Under the old salesmanship the manufacturer said to the prospective purchaser, “Please buy a piano.” The new salesmanship has reversed the process and caused the prospective purchaser to say to the manufacturer, “Please sell me a piano.”

Added to korrents 6 Nov 2026 · How quotes work · Something wrong? Tell us

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