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← A want planted by propaganda comes to the buyer as their own idea.
17 connected korrents · 12 moments from 20 Oct 2023 to 19 Sept 2026.
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ambition Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: A want planted by propaganda comes to the buyer as their own idea. A want planted by propaganda comes to the buyer as their own idea.
EB
Edward Bernays — holds since c. 1928 — tap for who they are
Same subject: The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy. — tap to centre the map on it The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy.
EB
Edward Bernays — holds since c. 1928 — tap for who they are
Same subject: A felt want stays theoretical until the action of businessmen turns it into effective demand. — tap to centre the map on it A felt want stays theoretical until the action of businessmen turns it into effective demand.
PD
Peter Drucker — holds since c. 1954 — tap for who they are
Same subject: An audience wants a maker's judgment more than their research. — tap to centre the map on it An audience wants a maker's judgment more than their research. Last stated 2 months ago
19 Sept 2026
DS
David Sparks — holds since 2026-09-19 — tap for who they are
Same subject: Many people ruin themselves buying gadgets they value for clever design more than real use — tap to centre the map on it Many people ruin themselves buying gadgets they value for clever design more than real use
AS
Adam Smith — holds since c. 1759–1777 — tap for who they are
Same subject: Pitching on the buyer's problem alone commoditizes a seller, because everyone speaks to the same problem. — tap to centre the map on it Pitching on the buyer's problem alone commoditizes a seller, because everyone speaks to the same problem. Last stated 2 months ago
23 Aug 2026
JA
Jen Abel — holds since 2026-08-23 — tap for who they are
Same subject: The market lets ordinary people make their own decisions, which is why some intellectuals dislike it — tap to centre the map on it The market lets ordinary people make their own decisions, which is why some intellectuals dislike it
TS
Thomas Sowell — holds since c. 1980 — tap for who they are
Same subject: Buyers can vote with their wallet for what they'd like to see more of in this world — tap to centre the map on it Buyers can vote with their wallet for what they'd like to see more of in this world Last stated 3 years ago
20 Oct 2023
DH
David Heinemeier Hansson — holds since 2023-10-20 — tap for who they are
Same subject: Commercial pressure and creative ambition point in the same direction, because the way to make an expensive game's money back is to make something great. — tap to centre the map on it Commercial pressure and creative ambition point in the same direction, because the way to make an expensive game's money back is to make something great. Last stated a year ago
31 Oct 2025
DH
Dan Houser — holds since 2025-10-31 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. — tap to centre the map on it A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious. Last stated a year ago
23 Jul 2025
JS
Jon Sakoda — holds since 2025-07-23 — tap for who they are
Same subject: "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. — tap to centre the map on it "Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible. Last stated 3 years ago
25 Oct 2023
AH
Anton Howes — holds since 2023-10-25 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. — tap to centre the map on it A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves. Last stated 4 months ago
21 Jul 2026
RT
Ruxandra Teslo — holds since 2026-07-21 — tap for who they are
Same subject: A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. — tap to centre the map on it A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing. Last stated 10 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: A business can be thought of as a factory that produces case studies. — tap to centre the map on it A business can be thought of as a factory that produces case studies. Last stated 6 months ago
25 Apr 2026
RS
Rob Snyder — holds since 2026-04-25 — tap for who they are
Same subject: A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. — tap to centre the map on it A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend. Last stated 9 months ago
15 Feb 2026
JF
Jason Fried — holds since 2026-02-15 — tap for who they are
At the centre
A want planted by propaganda comes to the buyer as their own idea.
Last stated c. 1928
Holds Read this korrent →
The new salesmanship makes the buyer ask the manufacturer to sell, instead of the seller asking the buyer to buy.
Last stated c. 1928
Holds
A felt want stays theoretical until the action of businessmen turns it into effective demand.
Last stated c. 1954
Holds
An audience wants a maker's judgment more than their research.
Holds
Many people ruin themselves buying gadgets they value for clever design more than real use
Last stated c. 1759–1777
Holds
Pitching on the buyer's problem alone commoditizes a seller, because everyone speaks to the same problem.
Holds
The market lets ordinary people make their own decisions, which is why some intellectuals dislike it
Last stated c. 1980
Holds
Buyers can vote with their wallet for what they'd like to see more of in this world
Holds
Commercial pressure and creative ambition point in the same direction, because the way to make an expensive game's money back is to make something great.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A big venture firm's edge is deploying capital into what is obviously working; a small firm's is backing a founder or idea that is not yet obvious.
Holds
"Lots of anonymous people worked it out by trial and error" is never the real story of an invention: on closer investigation, identifiable people always turn out to be responsible.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A capability existing is not the same as a capability being absorbed: how fast a technology changes the world is not set by how fast the technology improves.
Holds
A business book tends to see every problem through its author's trade: a salesperson's solves everything with sales, a marketer's with marketing.
Holds
A business can be thought of as a factory that produces case studies.
Holds
A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend.
Holds