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← A small company's most reliable play is to pick one temporary bad guy…
17 connected korrents · 16 moments from 23 Jan 2012 to 29 Sept 2026.
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startups Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: A small company's most reliable play is to pick one temporary bad guy and galvanise all of their competitors into pushing something forward against them. A small company's most reliable play is to pick one temporary bad guy and galvanise all of their competitors into pushing something forward against them. Last stated 5 months ago
27 May 2026
DR
Dax Raad — holds since 2026-05-27 — tap for who they are
Same subject: The competitive threat to a small software company is a team of two or four working under the same constraints, never the behemoth. — tap to centre the map on it The competitive threat to a small software company is a team of two or four working under the same constraints, never the behemoth. Last stated 3 months ago
26 Jul 2026
DH
David Heinemeier Hansson — holds since 2026-07-26 — tap for who they are
Same subject: Neither running everything through the founder nor pushing decisions down is the better way to run a company; each only works if it fits that company’s own resources and values. — tap to centre the map on it Neither running everything through the founder nor pushing decisions down is the better way to run a company; each only works if it fits that company’s own resources and values. Last stated 2 years ago
17 Dec 2024
CM
Charity Majors — holds since 2024-12-17 — tap for who they are
Same subject: Ask an AI lazily for a strategy and you get the predictable move your competitors already expect from you. — tap to centre the map on it Ask an AI lazily for a strategy and you get the predictable move your competitors already expect from you. Last stated 3 months ago
9 Jul 2026
AM
Adam Mosseri — holds since 2026-07-09 — tap for who they are
Same subject: Relying more and more on one's existing strengths eventually stops being a winning strategy. — tap to centre the map on it Relying more and more on one's existing strengths eventually stops being a winning strategy. Last stated 11 months ago
1 Dec 2025
BT
Brandon Taylor — holds since 2025-12-01 — tap for who they are
Same subject: Get the positioning right and the world keeps handing you wins you never predicted, because well-funded rivals will all use a neutral party to advance their own interests. — tap to centre the map on it Get the positioning right and the world keeps handing you wins you never predicted, because well-funded rivals will all use a neutral party to advance their own interests. Last stated 5 months ago
27 May 2026
DR
Dax Raad — holds since 2026-05-27 — tap for who they are
Same subject: When people see what needs to happen but don't want to be the bad guy, a leader who agrees with the premise just making the call saves enormous amounts of meetings and change management. — tap to centre the map on it When people see what needs to happen but don't want to be the bad guy, a leader who agrees with the premise just making the call saves enormous amounts of meetings and change management. Last stated a month ago
11 Sept 2026
TL
Tobias Lütke — holds since 2026-09-11 — tap for who they are
Same subject: By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. — tap to centre the map on it By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. Last stated 3 years ago
6 Feb 2024
AC
Andrew Chen — holds since 2024-02-06 — tap for who they are
Same subject: A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. — tap to centre the map on it A business succeeds through a small number of highly effective distribution channels, not many mediocre ones. Last stated 3 years ago
17 Feb 2024
AW
Adam Wiggins — holds since 2024-02-17 — tap for who they are
Same subject: A few senior individual contributors can be paid VP money and still cost less than the layered product org they replace. — tap to centre the map on it A few senior individual contributors can be paid VP money and still cost less than the layered product org they replace. Last stated 3 months ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: A functionally organised engineering team seizes up at around a hundred people, because every feature then has to be negotiated against every other team's bandwidth. — tap to centre the map on it A functionally organised engineering team seizes up at around a hundred people, because every feature then has to be negotiated against every other team's bandwidth. Last stated 7 months ago
1 Apr 2026
TP
Thuan Pham — holds since 2026-04-01 — tap for who they are
Same subject: A group of fewer than four people is not a team: it behaves like a set of individuals, and a single departure knocks it back into maintenance. — tap to centre the map on it A group of fewer than four people is not a team: it behaves like a set of individuals, and a single departure knocks it back into maintenance. Last stated 8 years ago
14 Jul 2018
WL
Will Larson — holds since 2018-07-14 — tap for who they are
Same subject: A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better. — tap to centre the map on it A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better. Last stated 2 years ago
17 Dec 2024
CM
Charity Majors — holds since 2024-12-17 — tap for who they are
Same subject: A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. — tap to centre the map on it A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. Last stated 3 weeks ago
29 Sept 2026
DM
Danny Martinez — holds since 2026-09-29 — tap for who they are
Same subject: A company is not sensitive to the few thousand dollars a candidate is afraid to ask for, because the fully-loaded cost of employing them dwarfs it. — tap to centre the map on it A company is not sensitive to the few thousand dollars a candidate is afraid to ask for, because the fully-loaded cost of employing them dwarfs it. Last stated 15 years ago
23 Jan 2012
PM
Patrick McKenzie — holds since 2012-01-23 — tap for who they are
Same subject: A business can use stewardship of a community publication as a top-of-funnel customer acquisition strategy without needing the publication itself to generate revenue directly. — tap to centre the map on it A business can use stewardship of a community publication as a top-of-funnel customer acquisition strategy without needing the publication itself to generate revenue directly. Last stated a month ago
21 Sept 2026
CC
Chris Coyier — holds since 2026-09-21 — tap for who they are
Same subject: A company can produce a good commercial without a large budget — tap to centre the map on it A company can produce a good commercial without a large budget Last stated 4 years ago
21 Mar 2023
DH
David Heinemeier Hansson — holds since 2023-03-21 — tap for who they are
Same subject: A designer who is not a designated leader can get leaned on by building an internal tool for a cross-functional need, such as one design needed by marketing. — tap to centre the map on it A designer who is not a designated leader can get leaned on by building an internal tool for a cross-functional need, such as one design needed by marketing. Last stated 5 months ago
19 May 2026
TG
Tommy Geoco — holds since 2026-05-19 — tap for who they are
At the centre
A small company's most reliable play is to pick one temporary bad guy and galvanise all of their competitors into pushing something forward against them.
Holds Read this korrent →
The competitive threat to a small software company is a team of two or four working under the same constraints, never the behemoth.
Holds
Neither running everything through the founder nor pushing decisions down is the better way to run a company; each only works if it fits that company’s own resources and values.
Holds
Ask an AI lazily for a strategy and you get the predictable move your competitors already expect from you.
Holds
Relying more and more on one's existing strengths eventually stops being a winning strategy.
Holds
Get the positioning right and the world keeps handing you wins you never predicted, because well-funded rivals will all use a neutral party to advance their own interests.
Holds
When people see what needs to happen but don't want to be the bad guy, a leader who agrees with the premise just making the call saves enormous amounts of meetings and change management.
Holds
By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works.
Holds
A business succeeds through a small number of highly effective distribution channels, not many mediocre ones.
Holds
A few senior individual contributors can be paid VP money and still cost less than the layered product org they replace.
Holds
A functionally organised engineering team seizes up at around a hundred people, because every feature then has to be negotiated against every other team's bandwidth.
Holds
A group of fewer than four people is not a team: it behaves like a set of individuals, and a single departure knocks it back into maintenance.
Holds
A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better.
Holds
A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work.
Holds
A company is not sensitive to the few thousand dollars a candidate is afraid to ask for, because the fully-loaded cost of employing them dwarfs it.
Holds
A business can use stewardship of a community publication as a top-of-funnel customer acquisition strategy without needing the publication itself to generate revenue directly.
Holds
A company can produce a good commercial without a large budget
Holds
A designer who is not a designated leader can get leaned on by building an internal tool for a cross-functional need, such as one design needed by marketing.
Holds