Jason Cohen

@jason-cohen · 24 positions · On ppll ↗

Founder of WP Engine and Smart Bear, and the author of the long-running startup blog A Smart Bear.

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What Jason Cohen says most about

SaaS 11

Price is not the number on the page; the structure and the positioning are as much a part of pricing as the number is.
Cancellations always overtake marketing, because cancellations grow automatically with the company while marketing grows only as fast as you can improve it.

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startups 3

Adding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.
Diagnosing stalled growth has a strict order, because fixing a later problem does nothing while an earlier one is still broken.

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behavioural science 2

Asking a leaving customer what made them cancel, rather than why they cancelled, gets materially better answers.
A cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.

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product management 2

A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight.
Every question about stalled growth reduces to whether the customer is actually getting the value you promised.

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