korrents

What Jason Cohen thinks about behavioural science

@jason-cohen · 24 positions · 0 changes of mind

Founder of WP Engine and Smart Bear, and the author of the long-running startup blog A Smart Bear.

Jason Cohen did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

2 dated positions, 2026, in their own words. Our reading of what Jason Cohen has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

  1. Our readingA cancellation-reason drop-down measures list order rather than reasons: randomise the options and every one of them gets picked equally.

    Their wordsAnd I realized it was the first one on the list and I thought, huh, I wonder if people are just picking the first one. So then then we randomized the list so everyone saw a different order of the list and now all the items were picked equally

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 6th of 24 in this recording

  3. Our readingAsking a leaving customer what made them cancel, rather than why they cancelled, gets materially better answers.

    Their wordsWhat you want to do is say what made you cancel? In other words, what about the product or situation or whatever caused the cancellation? Just phrasing it that way, you get much better results.

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 7th of 24 in this recording