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What Jason Cohen thinks about startups

@jason-cohen · 24 positions · 0 changes of mind

Founder of WP Engine and Smart Bear, and the author of the long-running startup blog A Smart Bear.

Jason Cohen did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

3 dated positions, 2026, in their own words. Our reading of what Jason Cohen has said — not written or endorsed by them.

3 positions so far — this page is not yet offered to search engines.

  1. Our readingDiagnosing stalled growth has a strict order, because fixing a later problem does nothing while an earlier one is still broken.

    Their wordsthere's a there's a series of of questions that I ask to to diagnose why is growth slowing in this order because it's one of these things where the first one that's a problem, if you don't fix that, it doesn't matter if you fix one of the ones below.

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 2nd of 24 in this recording

  3. Our readingAdding one more feature and asking marketing to push harder will not restart growth, even when the feature is great.

    Their wordsJust adding one little feature and then hoping we can flog Adwords is not going to work. Even if the feature is great, not going to work.

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 19th of 24 in this recording

  5. Our readingEvery question about stalled growth reduces to whether the customer is actually getting the value you promised.

    Their wordsI think if you if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value.

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 23rd of 24 in this recording