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What Jason Cohen thinks about product management

@jason-cohen · 24 positions · 0 changes of mind

Founder of WP Engine and Smart Bear, and the author of the long-running startup blog A Smart Bear.

Jason Cohen did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

2 dated positions, 2026, in their own words. Our reading of what Jason Cohen has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

  1. Our readingEvery question about stalled growth reduces to whether the customer is actually getting the value you promised.

    Their wordsI think if you if you tried to find a common thread throughout all this stuff about growth, it comes back to the customer getting value.

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 23rd of 24 in this recording

  3. Our readingA/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight.

    Their wordsAB testing doesn't work very well and it doesn't work on most things. It won't work on strategy or vision or insights like nothing actually important to the success of the company. You don't AB test whether Uber is a good idea.

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 24th of 24 in this recording