A korrentour readingWhat is a korrent?
A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight.
Drawn from what Jason Cohen said
A private bookmark. Not a position, and never counted.
What Jason Cohen actually said
Word for word, with the source under each one. They did not write this page.
Founder of WP Engine and Smart Bear
AB testing doesn't work very well and it doesn't work on most things. It won't work on strategy or vision or insights like nothing actually important to the success of the company. You don't AB test whether Uber is a good idea.
Added to korrents 25 Jan 2026 · How quotes work · Something wrong? Tell us
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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.