korrents

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A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight.

Drawn from what Jason Cohen said

What this subject means

product management What a product manager is for, who decides what gets built, and what happens to that job once delivery is cheap.

What Jason Cohen actually said

  1. Jason Cohen Founder of WP Engine and Smart Bear
    AB testing doesn't work very well and it doesn't work on most things. It won't work on strategy or vision or insights like nothing actually important to the success of the company. You don't AB test whether Uber is a good idea.

Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us

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