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← A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight.
17 connected korrents · 16 moments from 23 Jan 2012 to 29 Sept 2026.
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design
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management
Everything filed under market efficiency
market efficiency Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight. A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: You cannot A/B test your way into a really great product. — tap to centre the map on it You cannot A/B test your way into a really great product. Last stated a year ago
21 Sept 2025
JZ
Julie Zhuo — holds since 2025-09-21 — tap for who they are
Same subject: Something people can try, or results from a test, communicates a direction far better than a document. — tap to centre the map on it Something people can try, or results from a test, communicates a direction far better than a document. Last stated 2 months ago
30 Aug 2026
TS
Tara Seshan — holds since 2026-08-30 — tap for who they are
Same subject: Neither running everything through the founder nor pushing decisions down is the better way to run a company; each only works if it fits that company’s own resources and values. — tap to centre the map on it Neither running everything through the founder nor pushing decisions down is the better way to run a company; each only works if it fits that company’s own resources and values. Last stated 2 years ago
17 Dec 2024
CM
Charity Majors — holds since 2024-12-17 — tap for who they are
Same subject: By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. — tap to centre the map on it By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works. Last stated 3 years ago
6 Feb 2024
AC
Andrew Chen — holds since 2024-02-06 — tap for who they are
Same subject: A company lets you run the counterfactual to the world around you: build what you think ought to exist and test it against the market. — tap to centre the map on it A company lets you run the counterfactual to the world around you: build what you think ought to exist and test it against the market. Last stated 9 months ago
18 Jan 2026
TL
Tobias Lütke — holds since 2026-01-18 — tap for who they are
Same subject: Whether a company is genuinely remote-first is best tested by what it plans for team members who can't attend in-person events. — tap to centre the map on it Whether a company is genuinely remote-first is best tested by what it plans for team members who can't attend in-person events. Last stated 3 years ago
22 Feb 2024
LF
Lynn Fisher — holds since 2024-02-22 — tap for who they are
Same subject: The right path for a company tends to be the option without a rapid feedback loop attached. — tap to centre the map on it The right path for a company tends to be the option without a rapid feedback loop attached. Last stated a month ago
15 Sept 2026
TL
Tobias Lütke — holds since 2026-09-15 — tap for who they are
Same subject: AI cannot get a product to the quality bar on its own, because it still works in the realm of averages. — tap to centre the map on it AI cannot get a product to the quality bar on its own, because it still works in the realm of averages. Last stated a year ago
16 Oct 2025
DF
Dylan Field — holds since 2025-10-16 — tap for who they are
Same subject: A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. — tap to centre the map on it A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face. Last stated a month ago
24 Sept 2026
MS
M.G. Siegler — holds since 2026-09-24 — tap for who they are
Same subject: A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. — tap to centre the map on it A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart. Last stated 2 months ago
9 Sept 2026
EB
Ed Bayes — holds since 2026-09-09 — tap for who they are
Same subject: A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. — tap to centre the map on it A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do. Last stated a year ago
12 May 2025
JZ
Julie Zhuo — holds since 2025-05-12 — tap for who they are
Same subject: “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. — tap to centre the map on it “Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now. Last stated 3 months ago
28 Jul 2026
BS
Blake Scholl — holds since 2026-07-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated 3 months ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. — tap to centre the map on it A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use. Last stated 5 months ago
2 Jun 2026
JJ
Justin Jackson — holds since 2026-06-02 — tap for who they are
Same subject: A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better. — tap to centre the map on it A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better. Last stated 2 years ago
17 Dec 2024
CM
Charity Majors — holds since 2024-12-17 — tap for who they are
Same subject: A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. — tap to centre the map on it A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work. Last stated 4 weeks ago
29 Sept 2026
DM
Danny Martinez — holds since 2026-09-29 — tap for who they are
Same subject: A company is not sensitive to the few thousand dollars a candidate is afraid to ask for, because the fully-loaded cost of employing them dwarfs it. — tap to centre the map on it A company is not sensitive to the few thousand dollars a candidate is afraid to ask for, because the fully-loaded cost of employing them dwarfs it. Last stated 15 years ago
23 Jan 2012
PM
Patrick McKenzie — holds since 2012-01-23 — tap for who they are
At the centre
A/B testing cannot touch anything that actually decides a company: not strategy, not vision, not insight.
Holds Read this korrent →
You cannot A/B test your way into a really great product.
Holds
Something people can try, or results from a test, communicates a direction far better than a document.
Holds
Neither running everything through the founder nor pushing decisions down is the better way to run a company; each only works if it fits that company’s own resources and values.
Holds
By the time a marketing tactic or channel is well-known enough to have a case study written about it, its edge has been competed away and no longer works.
Holds
A company lets you run the counterfactual to the world around you: build what you think ought to exist and test it against the market.
Holds
Whether a company is genuinely remote-first is best tested by what it plans for team members who can't attend in-person events.
Holds
The right path for a company tends to be the option without a rapid feedback loop attached.
Holds
AI cannot get a product to the quality bar on its own, because it still works in the realm of averages.
Holds
A $1,299, 100-gram pair of slip-on glasses seems far more enticing than a $3,699, 700-gram headset strapped to the face.
Holds
A baby-step version of eval-driven design is to sketch out 10 to 20 hero flows and run the feature or interaction through them to see where it falls apart.
Holds
A blank chat box is lazy: it violates the first rule of a good user experience, that it is obvious what you can do.
Holds
“Why now?” is the wrong question to make a founder answer — the honest answer can simply be that you started now.
Holds
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A business can have market fit, real advantages, and sustained effort behind a hard product and still fail if it doesn't give customers a strong enough reason to switch from what they already use.
Holds
A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better.
Holds
A company hiring a designer is not hiring a politician or spokesperson, so it should just get into the design work.
Holds
A company is not sensitive to the few thousand dollars a candidate is afraid to ask for, because the fully-loaded cost of employing them dwarfs it.
Holds