What Jason Cohen thinks about writing

@jason-cohen · 24 positions · On ppll ↗

Founder of WP Engine and Smart Bear, and the author of the long-running startup blog A Smart Bear.

Jason Cohen did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

Filter writing · Newest first

Topic

All 24 SaaS 11 startups 3 behavioural science 2 product management 2 ambition 1 LLMs 1 management 1 writing 1

Sort

Newest Oldest

Only Jason Cohen on writing. See everyone on writing

1 dated position, 2026, in their own words. Our reading of what Jason Cohen has said — not written or endorsed by them.

1 position so far — this page is not yet offered to search engines.

25 Jan 2026

Our readingWriting on a schedule is worth less than only publishing what is the best you can do, even if that means one post a year.

Their wordsmy attitude was was always I will only put out stuff if if it's the best that I can do. It's up to the reader to decide if it's good or useful. Um, and if so, if I don't have that, I'm just not going to publish.

↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 1st of 24 in this recording