What Jason Cohen thinks about LLMs

@jason-cohen · 24 positions · On ppll ↗

Founder of WP Engine and Smart Bear, and the author of the long-running startup blog A Smart Bear.

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1 dated position, 2026, in their own words. Our reading of what Jason Cohen has said — not written or endorsed by them.

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1. 25 Jan 2026

   Our readingAn LLM is an averaging machine, so it is good at themes and bad at exactly the un-average details that make customer research actionable.

   Their wordsif you think about it, it sort of makes sense because the LLM is an averaging machine, right? It's predicting the most likely that's an averaging kind of a thing. And so when what you're looking for is a kind of average, it's usually pretty good. So, summarization, topics, themes. But when you're asking for like what is interesting and not average, it's actually pretty bad at it.

   ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com 11th of 24 in this recording