korrents

Our readingWhat is a korrent?

Asking a leaving customer what made them cancel, rather than why they cancelled, gets materially better answers.

Drawn from what Jason Cohen said

Subjectbehavioural science
What this subject means

behavioural science Applying how people actually decide to policy, rather than assuming how they should.

What Jason Cohen actually said

  1. Jason Cohen Founder of WP Engine and Smart Bear
    What you want to do is say what made you cancel? In other words, what about the product or situation or whatever caused the cancellation? Just phrasing it that way, you get much better results.

    Where this was said

    Watch from 0:19:46 plays here

    ↗The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)youtube.com

    25 Jan 2026 · video · 1h 46m · spoken · machine transcript

    All 24 korrents from this recordingthis one is 7th

Added to korrents 7 Sept 2026 · How quotes work · Something wrong? Tell us

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Shared subject first, then similar wording. They may agree or disagree.

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