Evan Spiegel

@evan-spiegel · 22 positions · On ppll ↗

Co-founder and CEO of Snap Inc., the company behind Snapchat, which he started in 2011 while studying product design at Stanford.

Evan Spiegel did not write this page.

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What Evan Spiegel says most about

design 6

Preciousness about ideas is what holds designers back; if you are producing a thousand ideas it does not matter that most of them are bad.
If you want to have a good idea you have to have lots of ideas, so the velocity of design work matters more than any one idea.

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management 3

A company needs both a flat inventive team and a large operational one, and the leader's real job is the relationship between them.
Large, structured organizations become risk-averse because everyone inside them is optimizing for the next promotion.

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product management 3

You have to talk to customers and share your ideas as early and as often as possible, even though you need not take their advice.
Distribution, not product-market fit, is the hard part of consumer technology, and almost nobody spends enough time on it.

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empathy 2

Range, not a distinctive style, is what separates a designer from an artist, so a portfolio where everything looks alike is a bad sign.
Listening to customers is invaluable, but you should not build the thing they asked you for.

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