What Evan Spiegel thinks about creativity
Co-founder and CEO of Snap Inc., the company behind Snapchat, which he started in 2011 while studying product design at Stanford.
Evan Spiegel did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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3 dated positions, 2026, in their own words. Our reading of what Evan Spiegel has said — not written or endorsed by them.
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Their wordsAnd what we really wanted to do was create a culture that's uncompromising, but at the same time very kind and supportive. Because we think that that is, you know, the best sort of and most fertile ground for creativity.
↗Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Companyyoutube.com 10th of 35 in this recording
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Our readingFear is almost the opposite of creativity: people who feel afraid find it very hard to be creative.
Their wordsIf people feel afraid, it's very, very hard to be creative. I mean, fear is almost like the opposite of creativity.
↗Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Companyyoutube.com 11th of 35 in this recording
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Their wordsI think that's certainly true in terms of like the operational lift, but at the same time, right, like that, the vision and creativity and connection to your customer has never been more important.
↗Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Companyyoutube.com 16th of 35 in this recording