What Evan Spiegel thinks about benchmarks
Co-founder and CEO of Snap Inc., the company behind Snapchat, which he started in 2011 while studying product design at Stanford.
Evan Spiegel did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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1 dated position, 2026, in their own words. Our reading of what Evan Spiegel has said — not written or endorsed by them.
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Our readingAny new product should clear the bar of being ten times better than the next best alternative.
Their wordsBecause ultimately, at the end of the day, the bar that we set for any product we develop is that it has to be 10 times better than the next best alternative.
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