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Evan Spiegel

What Evan Spiegel thinks about startups

@evan-spiegel · 57 positions · On ppll ↗

Co-founder and CEO of Snap Inc., the company behind Snapchat, which he started in 2011 while studying product design at Stanford.

Evan Spiegel did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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Only Evan Spiegel on startups. See everyone on startups

2 dated positions, 2026, in their own words. Our reading of what Evan Spiegel has said — not written or endorsed by them.

2 positions so far — this page is not yet offered to search engines.

  1. Our readingSnap's early mistake was spending 18 months perfecting a product before getting feedback, against the rule of building a prototype and learning quickly.

    Their wordsI think, first of all, we really focused on building the perfect product for way too long before we got feedback. So, you know, I think we worked for, like, 18 months to build this perfect, full -featured product, which was, like, in direct contravention to, like, how I was always taught to build things, right? Which is, like, build a prototype, build an MVP, get in front of people, learn as quickly as possible.

    ↗Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Companyyoutube.com 6th of 35 in this recording

  3. Our readingIt is very hard to start with a broad, low-margin consumer product and work your way up into premium positioning.

    Their wordsAnd I think it's very, very hard to start with a super broad -based, low -margin consumer product and try to work your way into premium positioning.

    ↗Evan Spiegel, Snapchat: Building a Multi-Billion Dollar Companyyoutube.com 23rd of 35 in this recording