Snap's early mistake was spending 18 months perfecting a product before getting feedback, against the rule of building a prototype and learning quickly.

I think, first of all, we really focused on building the perfect product for way too long before we got feedback. So, you know, I think we worked for, like, 18 months to build this perfect, full -featured product, which was, like, in direct contravention to, like, how I was always taught to build things, right? Which is, like, build a prototype, build an MVP, get in front of people, learn as quickly as possible.