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You cannot get real feedback on a new consumer product before shipping the whole thing; feedback starts when somebody spends their own money on it.

Drawn from what Tony Fadell said

A private bookmark. Not a position, and never counted.

What Tony Fadell actually said

Word for word, with the source under each one. They did not write this page.

  1. Tony Fadell

    Creator of the iPod and co-creator of the iPhone at Apple

    And if you're doing a 1.0 and the world hasn't seen you, you're not going to get that from consumers, ever. You have to ship it, and you have to build the entire kind of ecosystem so those consumers see it in the fullness so that when they do the evaluation and they spend their own money, then you're getting real feedback.

Added to korrents 7 Jun 2026 · How quotes work · Something wrong? Tell us

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

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