korrents

Tony Fadell

@tony-fadell · 23 positions · 0 changes of mind

Creator of the iPod and co-creator of the iPhone at Apple, founder of Nest, and author of Build.

Tony Fadell did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

  1. Our reading

    A version 1.0 has no data to be driven by, so one or two people must make the opinion-based decisions and own them.

    Their wordsAnd so, if most of your decisions are going to be opinion-based decisions for a 1.0, you have to have one or two or a very, very small set of people who are in charge with making the opinion-based decisions
    spoken · machine transcript hear it at 0:08:58 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 1st of 23 in this recording

    Interesting

  3. Our reading

    You cannot get real feedback on a new consumer product before shipping the whole thing; feedback starts when somebody spends their own money on it.

    Their wordsAnd if you're doing a 1.0 and the world hasn't seen you, you're not going to get that from consumers, ever. You have to ship it, and you have to build the entire kind of ecosystem so those consumers see it in the fullness so that when they do the evaluation and they spend their own money, then you're getting real feedback.
    spoken · machine transcript hear it at 0:10:41 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 2nd of 23 in this recording

    Interesting

  5. Our reading

    Micromanagement should be aimed at the few decisions that matter, never at how people carry the work out.

    Their wordsAnd when I mean micromanaging, it means micromanage the decision, not necessarily operations of doing it.
    spoken · machine transcript hear it at 0:14:29 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 3rd of 23 in this recording

    Interesting

  7. Our reading

    A home assistant is only as good as its context, and context comes from sensors placed around the house rather than from a better model.

    Their wordsthe way you get best context is by having sensors properly placed around the home that don't necessarily invade privacy, but allow you to pick up a lot of comings and goings and who's who in the room and your voice and these kinds of things.
    spoken · machine transcript hear it at 0:19:22 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 4th of 23 in this recording

    privacy

    Interesting

  9. Our reading

    What is worth building is found by starting from a long-standing pain and asking which new technology has just made it solvable.

    Their wordsAnd so, I always kind of start with okay, where's our current pain and are there new technologies to solve that pain?
    spoken · machine transcript hear it at 0:23:14 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 5th of 23 in this recording

    Interesting

  11. Our reading

    What you have to invent is the whole system around a product, including how it is sold, bought and installed, not the one piece people remember.

    Their wordsSo, you have to think about the full the full thing you're trying to build not just the one piece even though that's what you might remember. You have to remember it's it's a it's a system that you're going to innovate with.
    spoken · machine transcript hear it at 0:25:35 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 6th of 23 in this recording

    Interesting

  13. Our reading

    Nothing works the first time: the first generation makes the product, the second fixes it, and only the third fixes the business.

    Their wordsmake the product, fix the product after you get customer feedback and then make the business which means make the margins.
    spoken · machine transcript hear it at 0:31:19 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 7th of 23 in this recording

    Interesting

  15. Our reading

    You only fail if you stop; iteration that keeps going is not failure, it is learning.

    Their wordsYou got to fail a few times till you get to till you find your way. And um and uh but that you only fail if you stop. If you keep iterating and keep going, well, then that's not failure. That's called learning.
    spoken · machine transcript hear it at 0:32:40 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 8th of 23 in this recording

    Interesting

  17. Our reading

    A product's real price is everything a customer has to buy in order to use it, not the number printed on its box.

    Their wordsif we don't have Windows connectivity, the iPod doesn't cost $349. It costs $3,000 because you got to buy a Mac.
    spoken · machine transcript hear it at 0:33:18 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 9th of 23 in this recording

    Interesting

  19. Our reading

    The press release should be written before the project starts, not after the product ships.

    Their wordsyou should really make the press release before you you before you more or less start the project.
    spoken · machine transcript hear it at 0:44:45 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 10th of 23 in this recording

    journalism

    Interesting

  21. Our reading

    A customer only ever sees a product through the lens of its marketing and sales, which makes marketing part of the product rather than something done to it afterwards.

    Their wordsthe customer only sees what they see through the lens of marketing and sales, right?
    spoken · machine transcript hear it at 0:46:01 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 11th of 23 in this recording

    Interesting

  23. Our reading

    Agent-written code that runs and passes its tests is not enough: security, maintainability and being able to roll it back still need humans in the loop.

    Their wordsyou can have an agent make code for you and it could work and it could test, but is it secure? Is it maintainable? If there's something going wrong, can you roll things back and understand what's going on?
    spoken · machine transcript hear it at 0:51:51 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 12th of 23 in this recording

    Interesting

  25. Our reading

    AI coding works when a person owns the architecture and scopes the agent to small pieces of it, and fails when the whole thing is handed over.

    Their wordsWhat's proven is if you properly architect it and have co- cloud code go into certain sub segments or have cloud help you build the architecture, you modify, refine it, lock it in and say just work on these few things
    spoken · machine transcript hear it at 0:53:43 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 13th of 23 in this recording

    Interesting

  27. Our reading

    Fast software is fast fashion: it does not survive a season, and a company meant to last cannot be built on throwaway code.

    Their wordsSo, you know, like what's called fast fashion, we got fast software. But software, if you're going to build a real company, can't be throwaway.
    spoken · machine transcript hear it at 0:54:53 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 14th of 23 in this recording

    Interesting

  29. Our reading

    A model can produce version two of a product that already exists, but the genuinely new version one still has to be made by people.

    Their wordsBecause an opinion-based thing on highly innovative, differentiated stuff, it doesn't have a model for that. There's not that stuff in there. You got to You still need the very version one to be done.
    spoken · machine transcript hear it at 0:56:42 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 15th of 23 in this recording

    Interesting

  31. Our reading

    Technology-led teams talk about what a product is and never about why it matters, and the why is where the whole story lives.

    Their wordsbecause too many times when we're technology-led, we talk about the what. We don't talk about the why. And the why is where the storytelling is.
    spoken · machine transcript hear it at 1:02:41 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 16th of 23 in this recording

    Interesting

  33. Our reading

    No AI gadget replaces the screen: short of a jack into the brain, a display is still the best way to show visual information.

    Their wordswe're still going to need a display cuz sorry people, unless we're plugging it into our brain like a BCI brain computer or there's some laser thing going into our retina, we're going to need a display.
    spoken · machine transcript hear it at 1:06:34 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 17th of 23 in this recording

    Interesting

  35. Our reading

    Devices should be built voice-first, with keyboard and touch demoted to second and third, the exact reverse of how the smartphone was layered.

    Their wordsWe need to flip it. We need to absolutely flip it, and we have to say, and this is what I always wanted to do with Nest, which is I want to remove displays, and we need to have voice as the number one primary feature, and you build around voice.
    spoken · machine transcript hear it at 1:07:59 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 18th of 23 in this recording

    Interesting

  37. Our reading

    Software cannot reach its next level until somebody builds the next level of hardware underneath it.

    Their wordswe can't get to the next level of software if we don't make the next level of hardware.
    spoken · machine transcript hear it at 1:14:00 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 19th of 23 in this recording

    Interesting

  39. Our reading

    By the time a technology is hot it is already too late to start in it.

    Their wordsthere's too many people who chase their tail and chase whatever the hottest thing is. When it's already hot, it's already too late to be in it.
    spoken · machine transcript hear it at 1:21:33 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 20th of 23 in this recording

    Interesting

  41. Our reading

    Incumbents are unseated by a fundamentally different product, never by better features or better marketing.

    Their wordsI invest in the deep technologies that are going to unseat the incumbents because it's going to change the market or the product in such a dramatic way that customers will choose this.
    spoken · machine transcript hear it at 1:22:15 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 21st of 23 in this recording

    Interesting

  43. Our reading

    A builder asked to addict users should leave, because there are always other jobs and no amount of money is worth tearing up the fabric of a society.

    Their wordsMake sure you're not trying to addict your users. And if anybody is, there's always other jobs, and there's always other better companies. And don't chase the money for tearing apart what it is, the fabric of the society that we built.
    spoken · machine transcript hear it at 1:26:20 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 22nd of 23 in this recording

    Addiction

    Interesting

  45. Our reading

    Making your customers unhealthy is a short-term gain that ends with having no customers.

    Their wordsSure, you could have a short-term gain in your customers, but if you make your customers unhealthy, you're not going to have customers.
    spoken · machine transcript hear it at 1:32:10 · all korrents from this recording

    ↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 23rd of 23 in this recording

    Interesting