What Tony Fadell thinks about product management
Creator of the iPod and co-creator of the iPhone at Apple, founder of Nest, and author of Build.
Tony Fadell did not write this page.
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4 dated positions, 2026, in their own words. Our reading of what Tony Fadell has said — not written or endorsed by them.
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Their wordsAnd so, if most of your decisions are going to be opinion-based decisions for a 1.0, you have to have one or two or a very, very small set of people who are in charge with making the opinion-based decisions
↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 1st of 23 in this recording
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Their wordsAnd if you're doing a 1.0 and the world hasn't seen you, you're not going to get that from consumers, ever. You have to ship it, and you have to build the entire kind of ecosystem so those consumers see it in the fullness so that when they do the evaluation and they spend their own money, then you're getting real feedback.
↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 2nd of 23 in this recording
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Their wordsAnd so, I always kind of start with okay, where's our current pain and are there new technologies to solve that pain?
↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 5th of 23 in this recording
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Their wordsbecause too many times when we're technology-led, we talk about the what. We don't talk about the why. And the why is where the storytelling is.
↗Tony Fadell: How to build real taste (and why AI makes it matter more)youtube.com 16th of 23 in this recording