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Technology-led teams talk about what a product is and never about why it matters, and the why is where the whole story lives.

Drawn from what Tony Fadell said

A private bookmark. Not a position, and never counted.

What Tony Fadell actually said

Word for word, with the source under each one. They did not write this page.

  1. Tony Fadell

    Creator of the iPod and co-creator of the iPhone at Apple

    because too many times when we're technology-led, we talk about the what. We don't talk about the why. And the why is where the storytelling is.

Added to korrents 7 Jun 2026 · How quotes work · Something wrong? Tell us

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

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