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Probably the most important question in product is why people are or are not using it, and most teams never ask it.

Drawn from what Marty Cagan said

Subjectinnovation
What this subject means

innovation Where new things come from and how they spread: invention against diffusion, and being near the factory floor.

What Marty Cagan actually said

  1. Marty Cagan Founding partner of Silicon Valley Product Group (SVPG)
    Probably the single most important question is why are people using our product or not using our product? And the part that really gets me is that's the key to unlocking so much innovation. And yet most teams never ask that question.

    Where this was said

    Watch from 11:22 plays here

    ↗Marty Cagan: Strong Opinions, loosely held (Lenny & Friends Summit, San Francisco, 10 September 2026)youtube.com

    video · 22m · spoken · machine transcript

    All 15 korrents from this recordingthis one is 5th

Added to korrents 1 Oct 2026 · How quotes work · Something wrong? Tell us

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