Every claim below is a statement made in this
recording, quoted word for word and linked to the second it was said, so
you can hear it rather than take our word for it. The wording comes from
the transcript published alongside the recording; the sentence above each
quote is our reading of the claim, not their wording.
Their wordsAnd so, if most of your decisions are going to be opinion-based decisions for a 1.0, you have to have one or two or a very, very small set of people who are in charge with making the opinion-based decisions
Their wordsAnd if you're doing a 1.0 and the world hasn't seen you, you're not going to get that from consumers, ever. You have to ship it, and you have to build the entire kind of ecosystem so those consumers see it in the fullness so that when they do the evaluation and they spend their own money, then you're getting real feedback.
Their wordsthe way you get best context is by having sensors properly placed around the home that don't necessarily invade privacy, but allow you to pick up a lot of comings and goings and who's who in the room and your voice and these kinds of things.
Their wordsSo, you have to think about the full the full thing you're trying to build not just the one piece even though that's what you might remember. You have to remember it's it's a it's a system that you're going to innovate with.
Their wordsYou got to fail a few times till you get to till you find your way. And um and uh but that you only fail if you stop. If you keep iterating and keep going, well, then that's not failure. That's called learning.
Their wordsyou can have an agent make code for you and it could work and it could test, but is it secure? Is it maintainable? If there's something going wrong, can you roll things back and understand what's going on?
Their wordsWhat's proven is if you properly architect it and have co- cloud code go into certain sub segments or have cloud help you build the architecture, you modify, refine it, lock it in and say just work on these few things
Their wordsSo, you know, like what's called fast fashion, we got fast software. But software, if you're going to build a real company, can't be throwaway.
Their wordsBecause an opinion-based thing on highly innovative, differentiated stuff, it doesn't have a model for that. There's not that stuff in there. You got to You still need the very version one to be done.
Their wordsbecause too many times when we're technology-led, we talk about the what. We don't talk about the why. And the why is where the storytelling is.
Their wordswe're still going to need a display cuz sorry people, unless we're plugging it into our brain like a BCI brain computer or there's some laser thing going into our retina, we're going to need a display.
Their wordsWe need to flip it. We need to absolutely flip it, and we have to say, and this is what I always wanted to do with Nest, which is I want to remove displays, and we need to have voice as the number one primary feature, and you build around voice.
Their wordsthere's too many people who chase their tail and chase whatever the hottest thing is. When it's already hot, it's already too late to be in it.
Their wordsI invest in the deep technologies that are going to unseat the incumbents because it's going to change the market or the product in such a dramatic way that customers will choose this.
Their wordsMake sure you're not trying to addict your users. And if anybody is, there's always other jobs, and there's always other better companies. And don't chase the money for tearing apart what it is, the fabric of the society that we built.