Eli Schwartz
SEO consultant and author of Product-Led SEO; has run search strategy for Zapier, Tinder, Coinbase, Quora and LinkedIn, and earlier led SEO at SurveyMonkey.
Eli Schwartz did not write this page.
We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.
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Their wordsA business competitor isn’t always a search competitor, and a search competitor isn’t always a business competitor, so a CMO's whiteboard list rarely matches what a search engine would.
- 7 days earlier
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Their wordsPlanning is one of the most essential functions in any business because a plan drives hiring, budgeting, messaging, and every other aspect that makes a business successful, or not. Teams, employees, and even agencies that don’t build their own plans end up following someone else’s. The best way to ensure your priorities are considered- because your priorities and passions drive your happiness and success in a role- is to build a plan.
↗SEO/AEO Planning for 2027productledseo.com 1st of 2 in this piece
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Our reading
A budget request must include an ROI, because budget holders make investments, not grants.
Their wordsThe objective of a plan is to get the holders of a budget to make investments, not to give grants. For that to happen, the request has to include an ROI.
↗SEO/AEO Planning for 2027productledseo.com 2nd of 2 in this piece
- 3 months earlier
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Their wordsI believe most of what passed for link building over the last decade was already obsolete before AI-assisted search showed up. A lot of link building was built around manufacturing signals rather than earning them, and over the last decade, Google has significantly improved its ability to detect and ignore these sorts of links.
↗The easiest SEO links you can getproductledseo.com 1st of 2 in this piece
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Our reading
Technical SEO has diminishing value, but every large site can benefit from better internal linking.
Their wordsTechnical SEO has diminishing value in improving a site’s traffic because even a site with terrible structure can do well as the underlying AI in the algorithms will unwind bad best practices. Internal linking is the exception. I have never worked with a large website that couldn’t benefit from better internal linking.
↗The easiest SEO links you can getproductledseo.com 2nd of 2 in this piece