What Eli Schwartz thinks about Google

@eli-schwartz · 5 positions · On ppll ↗

SEO consultant and author of Product-Led SEO; has run search strategy for Zapier, Tinder, Coinbase, Quora and LinkedIn, and earlier led SEO at SurveyMonkey.

Eli Schwartz did not write this page.

We collected these quotes from things they published elsewhere, and every quote links to where it was said. They have no account here and have not endorsed this site. Quotes are word for word; the short line under each one is our own restatement, not their wording. Their own site. Is this you? Claim it or ask us to remove it. Or tell us what is wrong here.

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1 dated position, 2026, in their own words. Our reading of what Eli Schwartz has said — not written or endorsed by them.

1 position so far — this page is not yet offered to search engines.

1. 30 Jul 2026, 16:44 UTC

   Our readingMost link building of the past decade manufactured signals rather than earning them, and was obsolete before AI search arrived.

   Their wordsI believe most of what passed for link building over the last decade was already obsolete before AI-assisted search showed up. A lot of link building was built around manufacturing signals rather than earning them, and over the last decade, Google has significantly improved its ability to detect and ignore these sorts of links.

   ↗The easiest SEO links you can getproductledseo.com 1st of 2 in this piece