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Most link building of the past decade manufactured signals rather than earning them, and was obsolete before AI search arrived.

Drawn from what Eli Schwartz said

Google

What Eli Schwartz actually said

  1. Eli Schwartz SEO consultant and author of Product-Led SEO
    I believe most of what passed for link building over the last decade was already obsolete before AI-assisted search showed up. A lot of link building was built around manufacturing signals rather than earning them, and over the last decade, Google has significantly improved its ability to detect and ignore these sorts of links.

Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us

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