A company that is a genuine climate champion should not need to be forced into climate action.

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Our reading — they may agree, disagree or merely touch the same thing. Closest first: a shared subject counts for most, then how near the wording is.

• Incumbents have looked unbeatable at the start of every previous platform shift and have still lost. BEBenedict Evans2 Sept 2025GoogleMicrosoftTechnology analyst whose weekly email on tech reaches over 150,000 readers
• Startups and serious tech companies use Slack or Google Chat rather than Microsoft Teams. GOGergely Orosz15 Sept 2026GoogleMicrosoftWrites The Pragmatic Engineer
• A big switch to desktop Linux is coming, at least among developers, because there is enough dissatisfaction with both Apple and Microsoft. DHDavid Heinemeier Hansson26 Jun 2025MicrosoftCreator of Ruby on Rails, CTO of 37signals
• A company that handed its engineers Copilot and thinks it is now moving faster will be destroyed by the people using frontier models. SYSteve Yegge11 Mar 2026MicrosoftSoftware engineer of four decades who spent years at Amazon and Google
• A hired chief executive can become the author of a company's culture by giving it a re-founding event, as Satya Nadella and Jamie Dimon did. TLTobias Lütke18 Sept 2025MicrosoftCo-founder and CEO of Shopify

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