Read the piece on productledseo.com ↗
Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsI believe most of what passed for link building over the last decade was already obsolete before AI-assisted search showed up. A lot of link building was built around manufacturing signals rather than earning them, and over the last decade, Google has significantly improved its ability to detect and ignore these sorts of links.
Our reading
Technical SEO has diminishing value, but every large site can benefit from better internal linking.
Their wordsTechnical SEO has diminishing value in improving a site’s traffic because even a site with terrible structure can do well as the underlying AI in the algorithms will unwind bad best practices. Internal linking is the exception. I have never worked with a large website that couldn’t benefit from better internal linking.
Keep reading
The other pieces are the ones whose claims are worded most like this one's. That measures language, not agreement: they may argue the opposite.