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Technical SEO has diminishing value, but every large site can benefit from better internal linking.
Drawn from what Eli Schwartz said
What Eli Schwartz actually said
- Eli Schwartz SEO consultant and author of Product-Led SEO
Technical SEO has diminishing value in improving a site’s traffic because even a site with terrible structure can do well as the underlying AI in the algorithms will unwind bad best practices. Internal linking is the exception. I have never worked with a large website that couldn’t benefit from better internal linking.
Where this was said
↗The easiest SEO links you can getproductledseo.com
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Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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