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A budget request must include an ROI, because budget holders make investments, not grants.
Drawn from what Eli Schwartz said
What Eli Schwartz actually said
- Eli Schwartz SEO consultant and author of Product-Led SEO
The objective of a plan is to get the holders of a budget to make investments, not to give grants. For that to happen, the request has to include an ROI.
Where this was said
↗SEO/AEO Planning for 2027productledseo.com
All 2 korrents from this piecethis one is 2nd
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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