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Every claim below was made in this piece, quoted word for word and numbered in the order the piece makes them, so you can read it there rather than take our word for it. The sentence above each quote is our reading of the claim, not their wording. Each quote was checked against a stored copy of the page at build time; where the two differ, the quote is the fact.
Their wordsPlanning is one of the most essential functions in any business because a plan drives hiring, budgeting, messaging, and every other aspect that makes a business successful, or not. Teams, employees, and even agencies that don’t build their own plans end up following someone else’s. The best way to ensure your priorities are considered- because your priorities and passions drive your happiness and success in a role- is to build a plan.
Our reading
A budget request must include an ROI, because budget holders make investments, not grants.
Their wordsThe objective of a plan is to get the holders of a budget to make investments, not to give grants. For that to happen, the request has to include an ROI.
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