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A business competitor is not always a search competitor, and a search competitor is not always a business competitor.
Drawn from what Eli Schwartz said
What Eli Schwartz actually said
- Eli Schwartz SEO consultant and author of Product-Led SEO
A business competitor isn’t always a search competitor, and a search competitor isn’t always a business competitor, so a CMO's whiteboard list rarely matches what a search engine would.
Added to korrents 31 Oct 2026 · How quotes work · Something wrong? Tell us
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