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A business's only real competition is its own costs, not the alternatives on the market, because staying in business means making more than you spend.

Drawn from what Jason Fried said

What Jason Fried actually said

  1. Jason Fried Co-founder and CEO of 37signals (Basecamp, HEY)
    So if you're making more than you spend, then your competition is your cost. And that's what you're really in business against is how much it costs you to stay in business. It's not all the other alternatives that are on the market.

    Watch from 0:03:24 plays here

    ↗Jason Fried: Your Only Competition Is Your Costsyoutube.com

    15 Feb 2026 · video · 2h 21m · spoken · machine transcript

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