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Cutting costs is not a sufficient core strategy for competing against giant, deep-pocketed competitors.
Drawn from what Tom Peters said
What Tom Peters actually said
- Tom Peters Management writer; co-author of In Search of Excellence…
Cutting costs any way you can is fine, but it's nutty to imagine such a move as the core strategy for turning the tables on giant, deep-pocket competitors.
Where this was said
↗The Case for Perpetual Revolutiontompeters.com
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