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← The one valid definition of a business's purpose is to create a customer.
11 connected korrents · 6 moments from 25 Jun 2007 to 9 Oct 2026.
Everything filed under customer demand
customer demand
Everything filed under product management
product management Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: The one valid definition of a business's purpose is to create a customer. The one valid definition of a business's purpose is to create a customer.
PD
Peter Drucker — holds since c. 1954 — tap for who they are
Same subject: No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. — tap to centre the map on it No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: Every person has a purpose in life, and each person gets to define what that purpose is. — tap to centre the map on it Every person has a purpose in life, and each person gets to define what that purpose is. Last stated 10 months ago
26 Dec 2025
MM
Mark Manson — holds since 2025-12-26 — tap for who they are
Same subject: "The market wasn't ready" is kind of meaningless, because a founder who had looked for demand could have found something. — tap to centre the map on it "The market wasn't ready" is kind of meaningless, because a founder who had looked for demand could have found something. Last stated 3 months ago
19 Aug 2026
RS
Rob Snyder — holds since 2026-08-19 — tap for who they are
Same subject: A felt want stays theoretical until the action of businessmen turns it into effective demand. — tap to centre the map on it A felt want stays theoretical until the action of businessmen turns it into effective demand.
PD
Peter Drucker — holds since c. 1954 — tap for who they are
Same subject: A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible. — tap to centre the map on it A maker should lead the public with new products instead of asking what they want, because the public does not know what is possible.
AM
Akio Morita — holds since c. 1986 — tap for who they are
Same subject: A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. — tap to centre the map on it A startup that unblocks latent demand on many people's to-do lists can grow insanely fast. Last stated 4 weeks ago
9 Oct 2026
RS
Rob Snyder — holds since 2026-10-09 — tap for who they are
Same subject: Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. — tap to centre the map on it Demand is so hard to conjure that founders should find it and choose their tactics from the demand side. Last stated a year ago
12 Sept 2025
RS
Rob Snyder — holds since 2025-09-12 — tap for who they are
Same subject: In a great market, the market pulls the product out of the startup. — tap to centre the map on it In a great market, the market pulls the product out of the startup. Last stated 19 years ago
25 Jun 2007
MA
Marc Andreessen — holds since 2007-06-25 — tap for who they are
Same subject: Consumers cobbling together workarounds for a job they are struggling with are a sign of potential customers. — tap to centre the map on it Consumers cobbling together workarounds for a job they are struggling with are a sign of potential customers.
CC
Clayton Christensen — holds since c. 2016 — tap for who they are
Same subject: Markets that do not exist cannot be analyzed; suppliers and customers must discover them together. — tap to centre the map on it Markets that do not exist cannot be analyzed; suppliers and customers must discover them together.
CC
Clayton Christensen — holds since c. 1997 — tap for who they are
Same subject: Short of a truly transformative product, do not count on creating a new market from scratch. — tap to centre the map on it Short of a truly transformative product, do not count on creating a new market from scratch. Last stated 19 years ago
25 Jun 2007
MA
Marc Andreessen — holds since 2007-06-25 — tap for who they are