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← No business has everyone as its customer, so the goal is the smallest…
17 connected korrents · 15 moments from 5 Nov 2022 to 25 Sept 2026.
Everything filed under product management
product management
Everything filed under hiring
hiring
Everything filed under design
design
Everything filed under startups
startups
Everything filed under ambition
ambition
Everything filed under management
management Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure. — tap to centre the map on it Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure. Last stated 3 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: Adding things to a product is not the goal and is not what makes it more useful to more people. — tap to centre the map on it Adding things to a product is not the goal and is not what makes it more useful to more people. Last stated 2 months ago
8 Sept 2026
RU
Roman Ugarte — holds since 2026-09-08 — tap for who they are
Same subject: Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all. — tap to centre the map on it Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all. Last stated 2 months ago
26 Aug 2026
DH
David Heinemeier Hansson — holds since 2026-08-26 — tap for who they are
Same subject: The value of an audience does not grow anything like linearly with its size, so a handful of people who genuinely love the work is enough. — tap to centre the map on it The value of an audience does not grow anything like linearly with its size, so a handful of people who genuinely love the work is enough. Last stated 3 years ago
1 Jul 2023
PG
Paul Graham — holds since 2023-07-01 — tap for who they are
Same subject: Growing forever is not automatically the goal; a company that has hit its limit can choose to maximise profit instead of revenue. — tap to centre the map on it Growing forever is not automatically the goal; a company that has hit its limit can choose to maximise profit instead of revenue. Last stated 9 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: Recruiting should sell throughout the process rather than at the close. — tap to centre the map on it Recruiting should sell throughout the process rather than at the close. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A company with ten customers has no data, and a growth team cannot function without data. — tap to centre the map on it A company with ten customers has no data, and a growth team cannot function without data. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people. — tap to centre the map on it To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people. Last stated 3 years ago
28 Feb 2024
TA
Tuomas Artman — holds since 2024-02-28 — tap for who they are
Same subject: "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. — tap to centre the map on it "Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: A company needs someone with a product vision to recover — tap to centre the map on it A company needs someone with a product vision to recover Last stated 4 years ago
5 Nov 2022
DH
David Heinemeier Hansson — holds since 2022-11-05 — tap for who they are
Same subject: A company should define what great looks like for its own role rather than borrow another company's definition. — tap to centre the map on it A company should define what great looks like for its own role rather than borrow another company's definition. Last stated 2 months ago
9 Aug 2026
AW
Adam Ward — holds since 2026-08-09 — tap for who they are
Same subject: A company should hire a product manager only against a specific need, never by default. — tap to centre the map on it A company should hire a product manager only against a specific need, never by default. Last stated 3 months ago
2 Aug 2026
TV
Tom Verrilli — holds since 2026-08-02 — tap for who they are
Same subject: Product management is not going away, but hiring product owners who just feed developers tasks should stop. — tap to centre the map on it Product management is not going away, but hiring product owners who just feed developers tasks should stop. Last stated 3 years ago
7 Jul 2023
MP
Melissa Perri — holds since 2023-07-07 — tap for who they are
Same subject: A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better. — tap to centre the map on it A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better. Last stated 2 years ago
17 Dec 2024
CM
Charity Majors — holds since 2024-12-17 — tap for who they are
Same subject: As AI makes building faster and cheaper, choosing the right thing to build matters more than ever, because a competitor will get it right if you don't. — tap to centre the map on it As AI makes building faster and cheaper, choosing the right thing to build matters more than ever, because a competitor will get it right if you don't. Last stated a year ago
18 Jul 2025
JE
Jason Evanish — holds since 2025-07-18 — tap for who they are
Same subject: Before product-market fit, coding faster does not help: it is better to think a lot than to swing a lot, and AI does not speed up the thinking. — tap to centre the map on it Before product-market fit, coding faster does not help: it is better to think a lot than to swing a lot, and AI does not speed up the thinking. Last stated 5 months ago
27 May 2026
DR
Dax Raad — holds since 2026-05-27 — tap for who they are
Same subject: Being the domain expert on your own needs doesn't make you the expert on how to address those needs. — tap to centre the map on it Being the domain expert on your own needs doesn't make you the expert on how to address those needs. Last stated 4 weeks ago
25 Sept 2026
CD
Cory Doctorow — holds since 2026-09-25 — tap for who they are
At the centre
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
Holds Read this korrent →
Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.
Holds
Adding things to a product is not the goal and is not what makes it more useful to more people.
Holds
Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all.
Holds
The value of an audience does not grow anything like linearly with its size, so a handful of people who genuinely love the work is enough.
Holds
Growing forever is not automatically the goal; a company that has hit its limit can choose to maximise profit instead of revenue.
Holds
Recruiting should sell throughout the process rather than at the close.
Holds
A company with ten customers has no data, and a growth team cannot function without data.
Holds
To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people.
Holds
"Simplify onboarding" is an action, not a problem, and a roadmap line written that way will not work.
Holds
A company needs someone with a product vision to recover
Holds
A company should define what great looks like for its own role rather than borrow another company's definition.
Holds
A company should hire a product manager only against a specific need, never by default.
Holds
Product management is not going away, but hiring product owners who just feed developers tasks should stop.
Holds
A CEO cannot be a calibrated interviewer for every role, so insisting on interviewing every candidate makes hiring worse rather than better.
Holds
As AI makes building faster and cheaper, choosing the right thing to build matters more than ever, because a competitor will get it right if you don't.
Holds
Before product-market fit, coding faster does not help: it is better to think a lot than to swing a lot, and AI does not speed up the thinking.
Holds
Being the domain expert on your own needs doesn't make you the expert on how to address those needs.
Holds