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← No business has everyone as its customer, so the goal is the smallest…
17 connected korrents · 17 moments on record from 1 Jun 2022 to 3 Sept 2026.
Everything filed under investing
investing
Everything filed under ambition
ambition
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startups
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government Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Same subject Read this korrent: No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one. Last stated 2 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure. — tap to centre the map on it Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure. Last stated 2 years ago
26 Mar 2024
SG
Seth Godin — holds since 2024-03-26 — tap for who they are
Same subject: Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all. — tap to centre the map on it Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all. Last stated 2 weeks ago
26 Aug 2026
DH
David Heinemeier Hansson — holds since 2026-08-26 — tap for who they are
Same subject: The value of an audience does not grow anything like linearly with its size, so a handful of people who genuinely love the work is enough. — tap to centre the map on it The value of an audience does not grow anything like linearly with its size, so a handful of people who genuinely love the work is enough. Last stated 3 years ago
1 Jul 2023
PG
Paul Graham — holds since 2023-07-01 — tap for who they are
Same subject: Growing forever is not automatically the goal; a company that has hit its limit can choose to maximise profit instead of revenue. — tap to centre the map on it Growing forever is not automatically the goal; a company that has hit its limit can choose to maximise profit instead of revenue. Last stated 7 months ago
25 Jan 2026
JC
Jason Cohen — holds since 2026-01-25 — tap for who they are
Same subject: A company with ten customers has no data, and a growth team cannot function without data. — tap to centre the map on it A company with ten customers has no data, and a growth team cannot function without data. Last stated 2 years ago
19 Jan 2025
EV
Elena Verna — holds since 2025-01-19 — tap for who they are
Same subject: To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people. — tap to centre the map on it To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people. Last stated 3 years ago
28 Feb 2024
TA
Tuomas Artman — holds since 2024-02-28 — tap for who they are
Same subject: A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. — tap to centre the map on it A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero. Last stated a month ago
28 Jul 2026
SA
Sam Altman — holds since 2026-07-28 — tap for who they are
Same subject: A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. — tap to centre the map on it A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold. Last stated a year ago
16 Jul 2025
JD
Jamie Dimon — holds since 2025-07-16 — tap for who they are
Same subject: AI is not a limited-time sale: the people furthest along are working harder than ever, and they need to stop harvesting dopamine as if it ends in two weeks. — tap to centre the map on it AI is not a limited-time sale: the people furthest along are working harder than ever, and they need to stop harvesting dopamine as if it ends in two weeks. Last stated 5 months ago
8 Apr 2026
DH
David Heinemeier Hansson — holds since 2026-04-08 — tap for who they are
Same subject: Aim for moonshots: they attract the best people, leave you the path to yourself, and even sixty to eighty percent of one is a terrific success. — tap to centre the map on it Aim for moonshots: they attract the best people, leave you the path to yourself, and even sixty to eighty percent of one is a terrific success. Last stated a year ago
5 Jun 2025
SP
Sundar Pichai — holds since 2025-06-05 — tap for who they are
Same subject: Always be learning, because work that is not teaching you is probably not on a path that leads to superlinear returns. — tap to centre the map on it Always be learning, because work that is not teaching you is probably not on a path that leads to superlinear returns. Last stated 3 years ago
1 Oct 2023
PG
Paul Graham — holds since 2023-10-01 — tap for who they are
Same subject: A company that grows enough eventually has no need for investors. — tap to centre the map on it A company that grows enough eventually has no need for investors. Last stated a week ago
1 Sept 2026
PG
Paul Graham — holds since 2026-09-01 — tap for who they are
Same subject: AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. — tap to centre the map on it AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them. Last stated 3 months ago
18 Jun 2026
LT
Lip-Bu Tan — holds since 2026-06-18 — tap for who they are
Same subject: Being formidable means getting what you want in any situation, and that is exactly why investors want it: a formidable founder's interests and theirs are the same. — tap to centre the map on it Being formidable means getting what you want in any situation, and that is exactly why investors want it: a formidable founder's interests and theirs are the same. Last stated 5 days ago
3 Sept 2026
PG
Paul Graham — holds since 2026-09-03 — tap for who they are
Same subject: A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate. — tap to centre the map on it A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate. Last stated 4 years ago
1 Jun 2022
OB
Olivier Blanchard — holds since 2022-06-01 — tap for who they are
Same subject: A company priced in the trillions is not thereby overpriced; the test is what revenues and margins that price actually requires. — tap to centre the map on it A company priced in the trillions is not thereby overpriced; the test is what revenues and margins that price actually requires. Last stated 9 months ago
3 Dec 2025
AD
Aswath Damodaran — holds since 2025-12-03 — tap for who they are
Same subject: A founder who does not know their own goal dies by a thousand compromises and ends up running a company they do not want to work at. — tap to centre the map on it A founder who does not know their own goal dies by a thousand compromises and ends up running a company they do not want to work at. Last stated 3 months ago
2 Jun 2026
MP
Mark Pincus — holds since 2026-06-02 — tap for who they are
At the centre
No business has everyone as its customer, so the goal is the smallest viable audience rather than the biggest possible one.
Holds SG Seth GodinRead this korrent →
Naming a narrow audience puts a creator on the hook, while claiming the work is for everyone is a way to hide from failure.
Holds SG Seth Godin
Entrepreneurs benefit from setting ambitious goals, even though most people do not need grand ambitions at all.
Holds
The value of an audience does not grow anything like linearly with its size, so a handful of people who genuinely love the work is enough.
Holds
Growing forever is not automatically the goal; a company that has hit its limit can choose to maximise profit instead of revenue.
Holds JC Jason Cohen
A company with ten customers has no data, and a growth team cannot function without data.
Holds EV Elena Verna
To compete with limited resources, scope down who you are building for as much as possible and solve the problems of specific people.
Holds TA Tuomas Artman
A belief nobody else shares is a warning, and a belief everybody shares is also a warning; the right number of people who agree with you is small but not zero.
Holds
A group of businesses only works when every one of them feeds the others, and everything that does not fit the strategy should be sold.
Holds JD Jamie Dimon
AI is not a limited-time sale: the people furthest along are working harder than ever, and they need to stop harvesting dopamine as if it ends in two weeks.
Holds
Aim for moonshots: they attract the best people, leave you the path to yourself, and even sixty to eighty percent of one is a terrific success.
Holds
Always be learning, because work that is not teaching you is probably not on a path that leads to superlinear returns.
Holds
A company that grows enough eventually has no need for investors.
Holds
AI factories and foundries are too capital-intensive for venture money; they need government or sovereign funds behind them.
Holds LT Lip-Bu Tan
Being formidable means getting what you want in any situation, and that is exactly why investors want it: a formidable founder's interests and theirs are the same.
Holds
A central bank can eliminate a self-fulfilling ('sunspot') debt crisis simply by credibly committing to buy as many bonds as needed at the low interest rate.
Holds
A company priced in the trillions is not thereby overpriced; the test is what revenues and margins that price actually requires.
Holds AD Aswath Damodaran
A founder who does not know their own goal dies by a thousand compromises and ends up running a company they do not want to work at.
Holds MP Mark Pincus